QUOTE: “There Is no doubting the respect and influence Shaun has within the SEO community.Testimonials

 

 

Your Remote SEO Director

QUOTE: “Shaun Anderson is by now a quite well known figure in the SEO industry and beyond partly due to his ongoing efforts of spreading SEO knowledge both within the industry and to the masses.” Testimonials

Hours/Fee

10 Hours by Base Paypal Fee. Reselling products to NEW clients, the RESELLER fee for any product is added to my Base Paypal Fee. Costs on Enquiry.

What You Can Expect From Me

I provide SEO direction for clients, web development companies and advertising agencies who provide SEO services to customers.

QUOTE: “Shaun Anderson…. is a very reliable source of information. I’ve linked to his site many times over the years.” Testimonials

You can handle me (personally) to manage all aspects of your SEO project paid monthly by subscription. You have complete control when hiring me – you can cancel any subsequent payments at any time.

It is my aim to work with you long-term to ensure the success of your business and deliver a professional service at all times.

You will get:

  • Telephone, Skype (& Email) Support (bi-monthly meetings to keep on top of things and to discuss strategy and priorities)
  • Answers to questions and any required investigation done by me e.g. competitor analysis, site auditing, trends analysis – anything that contributes towards SEO strategy.
  • An adaptable, fluid account manager for your project that will

You will be billed my fee for the first month’s work in advance. If you remain subscribed, you will be billed monthly for my fee as I continue to work for you.

Once I have the first payment confirmed, I start work immediately on your project. I will need 1 week to get up-to-speed with your business, including a Skype telephone conference near the end of the 1st week to discuss your primary business goals and pending strategy.

Responsibilities

  1. Direct SEO Priorities Across A Suite Of Websites
  2. Check on SEO progress made
  3. Develop New Business Products For Reselling Through Your Agency
  4. Client Meetings
  5. Internal Meetings
  6. Direct Your Agency Website SEO
  7. Prioritisation of SEO tasks identified by Products resold

What I need:

  1. Analytics Access 
  2. Search Console Access

My Remote SEO Consultancy

With knowledge sourced by these individual audits, a strategy can be formed, with tasks prioritised in a spreadsheet. This forms a roadmap for a successful SEO strategy with a focus on following Google Webmaster Guidelines, Google quality raters guides, Google ads recommendations and Google’s UX best practices.

A successful SEO consultancy provides direction and a roadmap to improve a website in a practical manner that has ROI for the client. This direction comes from looking in-depth at key data points that starts with:

  1. SEO AUDIT
  2. COMPETITOR UX AUDIT
  3. ECOMMERCE BEST PRACTICE CHECK
  4. BACKLINK RECLAMATION
  5. PAGE QUALITY REVIEW
  6. CONTENT AUDIT
  7. KEYWORD RESEARCH
  8. GOOGLE LOCAL BUSINESS AUDIT
  9. INTERNATIONAL SET-UP
  10. PENALTY REMOVAL

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TIER 1 RESELLER PRODUCTS

Tier 1 is an initial review. Tier 2 options available on inspection. A Tier 1 option is best for the client. It keeps costs low, and lets us determine quick wins and identify glaring technical errors and priorities. Tier 2 is when we know the site is a large site, or we are moving to a more indepth review of a particular aspect.

A successful SEO strategy is informed by key-data points these products identify.

You can re-sell my consultancy as products to your client base in terms of hours and costs.

If you were selling this as a package, these are the main items to be addressed say over a 6 month SEO package period.

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Technical SEO Audit

QUOTE: “This is by far the most complete free SEO tutorial for beginners I can find online.” Testimonials

A tier 1 manual audit is where I start. I look at a lot of data – quickly – to determine the high-priorities for your site health and performance. This is a manual analysis of your site to identify technical SEO priorities. Fixing such issues optimises where you rank in Google. This includes a Tier-1 Level review of Analytics, Site-Crawl Analysis, SEO Best practices, Keyword Research and Trend Analysis. Deliverable is a prioritized list of SEO-related tasks in a shared spreadsheet for developers to follow with the least investment in labour and most return in Google results.  A technical audit report can be shared online with various clients if requested (+plus more hours). Larger sites will require a tier 2 audit and time and hours to complete will be case dependent.

  • TIMESCALE – EXPECT 5 WORKING DAYS (TIER 1)
  • HOURS BILLABLE – 7

Competitor Audit

A manual review of the top 5 competitor sites to identify what they do better in terms of User Experience and site quality scoring. Benchmarking your website against your competitors, this deliverable is a prioritized list of UX-related tasks in a shared spreadsheet for developers to follow with the least investment in labour and most return in Google results.

  • TIMESCALE – EXPECT 4 WORKING DAYS
  • HOURS BILLABLE – 4

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Ecommerce Best Practice Audit

A manual review of your e-commerce site to identify opportunities and failure to meet important best practices. deliverable is a prioritized list of UX-related tasks in a shared spreadsheet for developers to follow with the least investment in labour and most return in Google results.

  • TIMESCALE – EXPECT 4 WORKING DAYS
  • HOURS BILLABLE – 4

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Backlink Reclamation Review

 

A review of backlinks to determine 404s. Reconnecting broken backlinks can improve rankings dramatically IF the opportunity to fix historic backlinks pointing to internal pages is present.

  • TIMESCALE – EXPECT 4 WORKING DAYS
  • HOURS BILLABLE – 2

Support Documentation – https://www.hobo-web.co.uk/how-to-change-domain-names-keep-your-rankings-in-google/

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By Page-Type: Page Quality Rating Review

A quick review on important sample page types provided by the client that aims to identify any obvious low-quality aspects to the page. We identify the important page-types on your website and bring them into line with Google recommendations in UX best practices and Quality Rater scoring.

Requirements – List of 3-5 Important Page-Types on the site from Client PLUS export from our own crawl analysis.

  • TIMESCALE – EXPECT 3 WORKING DAYS
  • HOURS BILLABLE – 7

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Google Local Business Audit – 7 Hours

A mini-technical audit with a local focus focusing on key pages on your site. An audit of Google local business performance, with recommendations how to improve. Deliverable is a prioritized list of UX-related tasks in a shared spreadsheet for developers to follow with the least investment in labour and most return in Google results.

  • TIMESCALE – EXPECT 5 WORKING DAYS
  • HOURS BILLABLE – 7

Support Documentation   – https://www.hobo-web.co.uk/how-to-submit-a-site-to-search-engines-seo-how-to-tuesday-2/

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Keyword Research/Rank Analysis

Deliverable: Bespoke Keyword Research for the purposes of fixing content ranking cannibalisation, or planning a content calendar for marketing purposes. I can compare your efforts against specific competitors to get the insights we need to create useful content for the site. 

This involves a pre-condition set-up, involving the subscription by the client to various toolsets.

The client should own this raw data going forward, hence we setup specific client accounts that track rankings accurately going forward for very specific keyword phrases.

  • TIMESCALE – EXPECT 4 WORKING DAYS
  • BILLABLE HOURS – 4

Support Documentation – 

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Site Level Content Analysis

This is a multi-level content review that begins with a site-wide birds-eye view of content performance (as in the SEO AUDIT) and moves to an IMPORTANT PAGE-TYPE analysis on the site.

Deliverable is a prioritized list of content improvement tasks in a shared spreadsheet for developers to follow with the least investment in labour and most return in Google results.

We identify low-quality pages on the site, essentially. It’s up to you as the client what to do with these pages.

  • TIMESCALE – EXPECT 5 WORKING DAYS
  • BILLABLE HOURS – 7 (Tier 1)

Support Documentation – https://www.hobo-web.co.uk/how-to-get-google-to-crawl-and-index-your-website-fully/

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Backlink Disavow

QUOTE: “I just wanted to let you know that our website … is now showing up well in the search results for all three of the major search engines. Our particular concern was Google, of course. When we started this project, our home page was at about Page 43 of the SERP for our most important keywords.  The owner is delighted and so am I! I took Google almost 6 months to respond to the updated disavowed links file but they now have. I would appreciate it if you would pass this message along to those who worked on our project to thank them and let them know of our successful conclusion.” Testimonials

Deliverable: In-Depth Review and Disavow Of Backlinks. Only necessary if you purchased backlinks in the past, or a SEO provider “built” links for you. We use multiple backlink sources to clean up the manual action. I have a 100% record of lifting manual penalties for real business websites.

QUOTE: “The web site for our small business was essentially invisible in Google. Our home page was on page 47 of the SERP for our primary keywords. A previous SEO “expert” had placed links to our site in hundreds of worthless free directories and when Google cracked down on these “link farms”, we were penalized. It took awhile, but after Shaun and his team corrected the problem, our site is now showing up on the first page of Google search. We are very thankful to Hobo Web for helping us. It has made a big difference to the owner. We are getting new customers and it is helping our business tremendously.” Testimonials

This package is optimised for the client to reduce costs, based on recent advice from Google spokespeople in this area:

  1. TIER 1 – Per 50 Domains in GCSx$75
  2. TIER 2 – Per 50 Domains in MajesticFx$75
  3. TIER 3 – Per 50 Domains in MajesticHx$75

Support Documentation   – https://www.hobo-web.co.uk/unnatural-links/

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Internationalisation Audit

For clients looking to expand into or optimise for specific international markets, a technical review of the international set-up of your website, and a plan for the future.

Deliverable: A plan of prioritised tasks  to internationalise your site by country , region or language. Advice sourced from official Google sources.

  • TIMESCALE – EXPECT 5 WORKING DAYS
  • BILLABLE HOURS – 7